Choosing a business degree is more exciting than ever before. While traditional majors like accounting or finance are still popular, many U.S. universities now offer fresh, unique business majors that match today’s changing world. These new programs prepare students for creative industries, social challenges, and tech-driven jobs. Let’s take a look at seven top U.S. universities that offer business majors you may not even know exist!
University of Southern California (USC): Business of Cinematic Arts
At USC, you can study how business connects with Hollywood. This major is perfect for students who love movies and want to learn the business side of entertainment. You’ll explore film production, marketing, and managing media companies.
Babson College: Entrepreneurial Studies
Babson is famous for focusing on entrepreneurship. This major helps students turn ideas into businesses. You’ll learn how to start a company, solve real-world problems, and work in teams. It’s a great choice if you dream of being your own boss.
University of Michigan – Ross School of Business: Business + Design
This major combines business with design thinking. It’s great for students who enjoy creativity and want to build products or services people love. You’ll study marketing, product development, and human-centered design.
Bentley University: Sustainability and Business
If you care about the planet, this major might be for you. Bentley’s program teaches how businesses can be eco-friendly while still making money. Students learn about green marketing, clean energy, and how to run responsible companies.
| # | Business Major | University | Details |
|---|---|---|---|
| 1 | Business of Cinematic Arts | University of Southern California (USC) | Focuses on the business side of the film and entertainment industry. Includes courses in production, media management, and film marketing. |
| 2 | Entrepreneurial Studies | Babson College | Teaches students how to start and manage their own businesses. Includes hands-on startup experience and real-world problem-solving. |
| 3 | Business + Design | University of Michigan – Ross School | Combines business knowledge with design thinking. Focus on product innovation, customer needs, and creativity in business development. |
| 4 | Sustainability and Business | Bentley University | Emphasizes eco-friendly and socially responsible business practices. Teaches green marketing, sustainable supply chains, and ethical strategy. |
| 5 | Sports Business | Arizona State University – W.P. Carey | Offers insights into sports marketing, event planning, sponsorship, and sports team management. Ideal for careers in the sports industry. |
| 6 | Business, Technology, and Entrepreneurship | New York University – Stern School | Combines business skills with tech innovation. Prepares students to work in startups, app development, and digital business models. |
| 7 | International Business with Global Co-ops | Northeastern University | Offers global work experiences and language training. Prepares students for international careers through overseas internships and study. |
Arizona State University – W.P. Carey School of Business: Sports Business
For sports lovers, this major teaches how to work behind the scenes in sports organizations. Learn about sponsorships, sports marketing, team management, and event planning. It’s a great path if you want to work in the sports industry.
New York University – Stern School of Business: Business, Technology, and Entrepreneurship
This modern major covers business basics while diving deep into new technologies. Students learn how to use tech to grow companies, build apps, and understand startup culture. It’s ideal for tech-savvy students with a business mindset.
Northeastern University: International Business with Global Co-ops
This major allows students to study business while working with companies across the world. You’ll also learn a second language and get global experience. It’s perfect for those interested in international business and travel.
Why These Majors Matter
These unique business majors show that college is no longer one-size-fits-all. They give students the chance to explore new fields, stand out to employers, and follow their true interests. Whether you’re passionate about sports, design, movies, or the environment, there’s likely a business major that matches your goals.
What makes these business majors different from traditional ones like finance or accounting?
These majors combine business with other fields like design, technology, entertainment, or sustainability. They are designed for students who want careers in emerging industries or creative fields rather than traditional corporate roles.
Are these unique business majors good for future job opportunities?
Yes, they are tailored for fast-growing industries such as tech startups, entertainment, global trade, and environmental business. Many employers value these modern skill sets and innovative thinking.
Do these programs include hands-on or real-world experience?
Absolutely. Most of these programs include internships, co-op programs, or project-based learning. For example, Northeastern offers global co-ops, and Babson focuses on real startup projects.
Can I pursue an MBA after completing one of these unique majors?
Yes, these majors still cover core business fundamentals like marketing, strategy, and management, making graduates eligible and competitive for MBA programs.
Are these majors available online or only on campus?
While many of these programs are campus-based due to their hands-on nature, some universities may offer online or hybrid options. It’s best to check with the specific college for online availability.